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(A) Any person in possession of a valid retail liquor license, who sells liquor by the drink for consumption on the premises or sells for consumption off the premises, shall post a sign informing the public of the effects and risks of alcohol consumption during pregnancy.

(B) The sign shall:

(1) Contain the message: “Pregnancy and alcohol do not mix. Drinking alcoholic beverages, including wine coolers and beer, during pregnancy can cause birth defects.”

(2) Be either:

(a) A large sign, no smaller than eight and one-half (8-1/2) inches by eleven (11) inches in size with lettering no smaller than five-eighths (5/8) of an inch in height; or

(b) A reduced sign, five (5) by seven (7) inches in size with lettering of the same proportion as the large sign described in subsection (B)(2)(a) of this section.

(3) Contain a graphic depiction of the message to assist nonreaders in understanding the message. The depiction of a pregnant female shall be universal and shall not reflect a specific race or culture.

(4) Be in English unless a significant number of the patrons of the retail premises use a language other than English as a primary language. In such cases, the sign shall be worded both in English and the primary language or languages of the patrons.

(5) Be displayed on the premises of all licensed retail liquor premises as either a large sign at the point of entry, or a reduced sized sign at points of sale.

(C) The person described in subsection (A) of this section shall also post signs of any size at places where alcoholic beverages are displayed. [Ord. 3 § (f), 2/14/2007.]